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Johto Child Star. Used to be known as Amber Berry. Starred in many popular commercials, TV shows, movies and magazines as a child with her Eevee in a carefully cultivated wholesome image. Won many cute Pokemon contests, but some had Suspicious Circumstances.[break][break]

Beautiful Disaster. Emancipated from controlling pageant mom as a teenager and became goth-inspired Amber Lenoir with her Umbreon. Her fortune and fame went to her head with many scandals, including public drunkenness, infamous temper tantrums, gambling addiction, and generally unprofessional set behaviour.[break][break]

Addicted to the Selfie. Spends more time on social media talking to people than in person. Obsessed with "likes."

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Vain, but harmless.

Amber Lenoir is not a great or even good person, but she is not a criminal mastermind. Her crimes are generally those of indecency; her attitude needs a serious adjustment, but what else can you expect from a disaster child star? Her attempts to help the League are generally born out of a desire to rehabilitate her bad girl image, but they are appreciated nonetheless.

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Mess with her at your own risk.

Amber Lenoir herself isn't an issue. It's her yakuza bodyguard, who worse, is rumored to be her yakuza girlfriend: yoshiro shioda. Any Rocket who wants to mess with Amber runs the risk of upsetting the Shioda clan. Amber herself is completely unaware that the criminal operations of the Shiodas are still running, and believes that Yoshi is now living on the straight and narrow running a security company. The truth is that Yoshi is still cracking skulls, and good at it.

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The Shioda Clan.

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Amber's childhood involved her mother being in debt up to her eyeballs to the Shioda yakuza clan. She would be held "hostage" at the Shioda mansion to force her mother to pay up, but for years, Amber believed the Shiodas to merely be her friends. During this time she made a bond with "Junya" -- who later would become yoshiro shioda.[break][break] When the Shiodas supposedly were all killed, Amber lost her one and only friend, until a Voltorb explosion put her into a coma in Hoenn. This drew Yoshi out of hiding to reveal herself to Amber, and to become her new bodyguard.[break][break]
Amber is secretly in love with Yoshi and doesn't know how to express it. She is also more or less breaking even financially due to her terrible, terrible money decisions.[break][break]

Aegis of Valentine.

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When Amber's mother was parading her daughter around as her main source of income, Ms. Berry tried to bribe the young CEO Athanasios Valentine to use her in his branding efforts. This backfired spectacularly; unimpressed with the narcissism of Amber's mother and feeling pity for the clearly screwed-up Amber, he quietly began to help Amber begin her emancipation with his vast resources and fortune. [break][break]This is kept fairly quiet, due to Amber's public persona being less than sparkling and Reign Industries requiring an immaculate reputation. Views him as an older brother, and disregards his advice as often.